Rogers & Rogers eCommerce Consultants
An ecommerce platform enables online businesses to control their marketing, sales, operations and website. It is of use to anyone expanding a brick-and-mortar store or starting a business from scratch and has a massive impact on both the stability and profitability of a business. Without recourse to an ecommerce platform, a business must develop one from the […]
eCommerce has changed the way that businesses work. Especially in the last decade or so with the rise of smartphones, eCommerce has never been more accessible. According to Statista, the eCommerce percentage share of total global retail sales rose from 7.4% to 14.1% from 2015-2019, almost doubling. But what exactly does eCommerce mean? What is […]
When starting an eCommerce business, the most vital part comes right at the beginning of the journey, in the planning process. You need to have a specific idea of what type of eCommerce business you want to run and which eCommerce model you will need to use. Obviously, if you are starting an eCommerce branch […]
The traditional definition of commerce means the buying and selling of goods and services. In the 1990s, as the delivery of day-to-day paper communications turned into an electronic format, or email, the term eCommerce was conceived to describe the buying and selling of goods and services from an electronic storefront or website, rather than from […]
UTM tracking parameters are a matter of life or death when it comes to running effective marketing campaigns. You need to know which digital channels your sales are coming from in order to justify your spend and maximise your ROI – and this is something we argue tooth and nail about every day. Trouble is- […]
The online shopping world is fierce. If there’s one characteristic of eCommerce that scares businesses more than the endless list of competitors dotted about cyberspace- it’s the speed at which customers move throughout the decision making and buying funnel. Not only can you locate and buy anything your heart may desire, but you can expect […]
COVID is largely responsible for eCommerce growth in 2020 Covid-19 has presented many a challenge for retailers all over the globe. For one of the first times in modern history, consumers are shopping out of survival instinct, and online eCommerce is being treasured as an essential tool rather than just a convenient one. Businesses of […]
Headless eCommerce has become more and more popular over the years. As technological advancements are rapidly enhanced, retailers find that these platforms give freedom to their online websites within their front-end. It allows for more flexibility regarding how product information and products are displayed. Throughout this article, we will talk you through what exactly headless […]
I have been doing a lot more training & coaching than I would normally, especially at this time of year. Although the work is usually much shorter than providing our other services, unless we plan out a framework, the sense of achievement I have passing my skills and advice to others has been amazing! Whether […]
I have personally seen a massive increase in B2B eCommerce over the past few years. A recent Forbes article has suggested: ‘B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020’. The main benefits my clients who are using B2B eCommerce are: Always on, 24/7 Self-service […]