Freelance Google Ads Manager for eCommerce & Online Retail
In today’s competitive online market, businesses need to effectively reach their target audience to stand out. Whether you’re a growing eCommerce store or a well-established online retailer, a strategic, data-driven approach to Google Ads can elevate your business visibility and drive sales. As a Freelance Google Ads Manager with over 15 years of experience in the digital marketing landscape, I specialise in eCommerce and online retail, helping businesses like yours reach more customers, boost ROI, and scale profitably. Beyond Google Ads, I also offer eCommerce consulting and expertise in other areas of digital marketing, providing a holistic solution for your online growth.
Why Choose a Freelance Google Ads Manager?
A freelance Google Ads Manager offers the flexibility and expertise that larger agencies may lack. By working directly with you, I’m able to offer personalised, tailored campaigns that focus on your unique business goals and target audience. With 15 years of experience, I bring a deep understanding of both Google Ads and the broader eCommerce landscape. Here’s how I can help:
1. Targeted Campaign Strategy
Every eCommerce business has its own unique selling proposition (USP). My job is to create Google Ads campaigns that highlight your USP and reach customers who are actively searching for products like yours. Whether you’re looking to drive traffic to your site, increase conversions, or boost brand awareness, I will develop a strategy specifically suited to your objectives.
2. Keyword Research & Optimisation
Effective Google Ads campaigns are built on high-performing keywords. I conduct thorough keyword research to uncover the most relevant terms for your products, ensuring your ads reach the right audience. By constantly optimising keywords, we ensure your ads appear for highly targeted searches that convert.
3. Ad Copywriting & Design
A compelling ad is essential to catch the attention of potential customers. I’ll write persuasive ad copy that highlights the value of your products, creating a sense of urgency and encouraging users to click. Coupled with attractive visual assets (if applicable), your Google Ads will stand out from the competition.
4. Campaign Management & Optimisation
The digital landscape is constantly evolving, and so should your Google Ads campaigns. I continuously monitor your campaigns’ performance, analysing key metrics such as CTR (Click-Through Rate), CPC (Cost Per Click), and conversion rates. With regular testing and optimisation, I ensure that your ad spend is being used efficiently to maximise ROI.
5. eCommerce Tracking & Analytics
To measure the true impact of your campaigns, I implement advanced tracking solutions like Google Analytics and Google Tag Manager. This allows us to understand customer behaviour, optimise product listings, and refine targeting for the best possible results.
6. Remarketing & Audience Targeting
Not all customers will purchase on their first visit to your site. Through remarketing strategies, I can target users who have previously interacted with your site, helping you re-engage potential customers and increase conversion rates.
7. Budget Management & ROI Optimisation
Whether you’re working with a small budget or have more flexibility, I help ensure that your ad spend delivers maximum value. With careful budget allocation, I make sure your resources are focused on campaigns that deliver the highest return on investment (ROI).
8. eCommerce Consulting & Digital Marketing Expertise
In addition to Google Ads, my 15 years of experience in digital marketing and eCommerce consulting mean I can offer strategic insights across a wide range of channels. Whether you need help with SEO, email marketing, conversion rate optimisation, or social media strategy, I bring a comprehensive understanding of the digital marketing ecosystem. I can help you align your marketing efforts, streamline processes, and create a sustainable growth strategy.
Let’s Grow Your eCommerce Business
With over 15 years of experience in managing Google Ads campaigns for eCommerce businesses, I understand the nuances of online retail and the strategies that yield results. Whether you’re looking to scale your operations or just getting started, I can help you navigate the complexities of Google Ads and digital marketing to achieve your business goals.
Let’s work together to craft a customised Google Ads strategy, optimise your digital marketing efforts, and accelerate your growth. Contact me today to discuss how I can help you elevate your eCommerce business with targeted, cost-effective Google Ads campaigns and comprehensive digital marketing solutions.